Whether you call her a Graphic Designer, Art Director, Brand Designer, Web Designer, or Packaging Designer, the essence remains the same: Soo's consistent strength lies in her creative abilities.

Capabilities

Website Design / Direction
Digital Screen Design
Campaign
Presentation Materials
Photo/Video Direction
Motion Graphics
Social Media Content

Logo Design
Brand Guidlines / Direction
Brand Visual Identity
Packaging Design
Print Materials
Surface Design
Pattern Design

Profile

Soo was born and raised in a seaside city in Korea and now resides in a city near the mountains in Canada. This significant shift in environment has broadened her perspective and deepened her empathy. (And made her miss good seafood.)

She holds bachelor’s degrees in Visual Communication Design from universities in Korea and Canada. She has built a diverse career across in-house teams, agencies, and as the founder of her own design studio.

Her works were displayed at the Fukuoka museum, awarded and published by Applied Arts, and celebrated by Clio with the Stunt Pilot team.

Her journey with Adobe began with Photoshop 7 and Illustrator 10. She is also proficient in Sketch and Figma.

Kind Words
From Kind People

“It is always a pleasure to work with Soo. She demonstrates a deep understanding of brand identity and design trends, which she adeptly applies to projects. Her ability to collaborate and innovate under tight deadlines make her a valuable asset to any team.”

Laura Delichte, Partner, Stunt Pilot Agency

“I’ve had the pleasure of collaborating with Soo on several projects, and I am continually impressed by her exceptional talent and professionalism. What sets her apart is her unique ability to create beautifully designed brands and collateral that not only captivate and engage but also meticulously cater to user needs.”

Emmett McPartlin, Director of Sales and Marketing, Lake Louise Ski Resort

“Soo's talent and professionalism make her a standout in the industry. The insight she brings to her work results in purposeful and impactful solutions that exceed expectations every time.”

Lauren Shipton, Art Director

“Working alongside Soo on numerous projects has been a true pleasure. Her remarkable ability to create visually striking designs, coupled with her profound understanding of user experiences, is truly impressive.”

Michelle Davidson, Customer Success Manager, Hitachi Solutions

“Soo is a talented designer who’s a joy to work with! She provides excellent art direction and approaches projects with an open mind, creativity, and a strong attention to detail. With her notable experience and unique design thinking, Soo is an invaluable addition to any project or team.”

Trudy Tsan, Freelance UI & Web Designer

“Soo has an exceptional knack for turning ideas into visually stunning creations with a flair that is uniquely hers. Collaborating with her is always an absolute delight and an asset to any project.”

Amanda Kwong, Designer