Sundial
Since legalization in 2018, Sundial aimed to introduce cannabis to the health and wellness demographic, and Stunt Pilot developed their brand from inception. Over their five year collaboration, Soo played an active role in various branding and marketing collaterals for Sundial and its affiliated brands, including Top Leaf, Palmetto, and Grasslands.
Product & Packaging Design / Icon & Badge Design / Pattern Design / Video & Animation / Social Media Contents / Campaigns / Trade Marketing Assets (Print & Digital) / Tradeshow Materials / Retail Design / Presentation Materials
Product Packaging / Pattern Design
Design: Soo Kim
Creative Direction: Laura Delichte / Chantelle Delichte
Photography: Tieran Green
Photo Styling: Julya Hajnoczky
Sundial Product Cards Design
Design: Soo Kim
Photography: Tieran Green
Creative Direction: Laura Delichte / Chantelle Delichte
Sundial Kaliedoscope Social Media Marketing
Design / Motion: Soo Kim, Lauren Shipton, Trudy Tsan
Creative Direction: Laura Delichte, Chantelle Delichte
Sundial Lifestyle Marketing
Image Manipulation: Soo Kim
Creative Direction: Laura Delichte
Sundial Strain Flavour Social Media Marketing
Design / Motion: Soo Kim
Illustration: Lauren Shipton
Sundial Holiday Campaign
Design: Soo Kim
Creative Direction: Laura Delichte, Chantelle Delichte
