All Things Cedar

All Things Cedar underwent a comprehensive rebrand for their flat-pack outdoor furniture, honoring core values established over 25 years ago.
The logo—a tree in a box—represents both product and delivery method. Nature-inspired colors and crafted typography reflect their commitment to quality outdoor furniture.

Brand Identity / Logo / Website Design Direction / Amazon A+ Contents / Brand Guidelines

All Things Cedar logo: Cedar tree in a box, symbolizing quality and flat-pack convenience
Brand guideline book from All Things Cedar showcasing logo and symbol.
Multiple iPad screens displaying the visually appealing website design for All Things Cedar, featuring furniture items and user-friendly layout
All Things Cedar Brand video featuring scenes of summer activities intertwined with furniture making
Two iPad screens showcasing Amazon A+ content for All Things Cedar, highlighting furniture lines.
Scenic sunset view from a rocking chair in an outdoor living space with the caption 'live outside'

Art Direction / Design: Soo Kim
Icons: Amanda Kwong
Copy: Tyler Hellard
Creative Direction: Laura Delichte, Chantelle Delichte
Website Development: Acorn

Homepage of All Things Cedar, featuring Cedar and Teak patio furniture with categories for classic, quality crafted, and traditional pieces. Includes contact information and payment options.

All Things Cedar's website showcasing their previous branding.

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